Conflicting data
Meta says one thing. Google says another. Your bank account tells a different story entirely.
The problem every merchant faces
Meta says one thing. Google says another. Your bank account tells a different story entirely.
Platform-reported ROAS doesn't match reality. You're making decisions on unreliable numbers.
Jumping between tabs and exporting CSVs just to see how your ads are performing across channels.
You shouldn't need a data science degree to know if your ads are working.
metricx connects to Meta, Google, and Shopify to give you one unified view of your ad performance. No complex setup. No waiting for perfect attribution data.
Connect your accounts and see your metrics immediately. When you connect Shopify, we go deeper—verifying which orders actually came from which ads using real purchase data.
Meta Ads
Connected
Google Ads
Connected
Shopify
Connected
All platforms synced
Metrics available in under 2 minutes
Core features
One view across all your ad platforms. See spend, revenue, and ROAS broken down by provider, campaign, and ad set. No more jumping between tabs.
Ask questions in plain English. What's my ROAS today? Which campaigns performed best? Copilot fetches live data and tells you exactly where numbers came from.
Set rules. Let metricx act. Pause underperforming campaigns before they drain your budget. Get Slack alerts when metrics cross thresholds.
15-minute updates, not daily. See intraday spend progression. Catch runaway campaigns before they blow through your budget.
Shopify Web Pixel captures the full customer journey. We match UTM parameters to campaigns. See which ads drove which sales—with confidence levels.
We send purchase data back to Meta and Google, improving their ad optimization. Better data in means better targeting out.
Simple pricing
No credit card required. 7-day free trial of Starter.
Perfect for getting started
$0/month
Everything you need to optimize
$29.99/month
Why metricx?
vs. Triple Whale
We're focused on ad analytics and profitability, not inventory management and cohort analysis. Do one thing well.
vs. Native Dashboards
Meta and Google show you their data in isolation. We show you everything together in one unified view.
vs. Spreadsheets
Real-time, automated, and actually usable. Stop exporting CSVs and updating formulas every morning.
Simple onboarding
Connect in minutes
Immediate value
See metrics instantly
Shopify-native
Orders, refunds, checkout
Affordable
$30/mo for any scale
metricx gives you the clarity to spend smarter, cut waste, and grow profitably.